The Project:
Make It Scottish Advent Campaign

The Task: Working with Scottish businesses, councils and regional food groups to arrange an advent of over 50 businesses to feature on our Instagram, Facebook, Twitter, LinkedIn and in some cases, TikTok. Our goal was to bring new followers and customers to businesses during a cost of living crisis. We photographed over 50 products in Scottish accommodation so we could also feature stays throughout the campaign.
The Outcome: Over 15,500 new followers to over 50 Scottish food, drink, accommodation and lifestyle businesses across Instagram and Facebook over the month of December 2022. New customers, suppliers and support for Scottish businesses, increased reach and engagement for all businesses involved. A heightened awareness of Scottish producers and small businesses.
The Feedback: The Make It Scottish project was a resounding success with both businesses and consumers with positive feedback all-round. Here are only a few examples of this.
To work with us on a Make It Scottish giveaway or promotion, or for any other kind of promo, collaboration or social media marketing campaign, please do contact us today and we would be delighted to help.