A Spiced Rum Always Made a Good Sailor
Where did our love story with Sailor Jerry begin? Well, SJ and I go waaay back. Trust me. But Aye 2.0 was a Sailor virgin until he popped his spicy Jerry at the best place possible – Tales of the Cocktail in New Orleans. We had the privilege of chatting and toasting with Sailor Jerry Brand Ambassador, “Gravy” Thomas. And we love Gravy because he is the epitome of Sailor Jerry. A lifetime of banter, a collage of sweet Norman Collins’ tattoos and a bottle of the finest Jerry in hand. That was the moment that Aye 2.0 fell in love. We followed Gravy and co to the William Grant and Sons “Love Supreme” party, where we sipped on the bees boobs of SJ cocktails. We even got our first Sailor Jerry ink at that party. Fond memories. A spicy J always goes down well in our hoose. We are absolutely pumped that Sailor Jerry is returning to Scotland to do 3 big city takeovers. Glasgow, Edinburgh, and Dundee. And you better bet we’re making an appearance.
May Your Rum Always Be Spiced
Following the success of last year’s Jerry’s Open House in Glasgow, SJ City Takeover events, pop-ups and competitions will pay homage to Scotland’s epic creative community by celebrating homegrown talent and independent businesses. And we are buzzing.
Throughout March, ‘flash art’ inspired by the iconic designs of Sailor Jerry’s namesake, legendary tattooist Norman Collins, will appear across Edinburgh, Glasgow, and Dundee. Locals are encouraged to get involved in #SJFollowTheFlash by visiting hotspots including bars, restaurants, tattooists, and barbers as well as city walls and university campuses to be in with the chance of winning tickets to a seriously epic once-in-a-lifetime experience.
Sailor Jerry: The Scottish Castle Takeover
See when Sailor Jerry say “once-in-a-lifetime” experience, they forking mean it. There ain’t no party like a Jerry party. The Castle Takeover will see over 200 prize winners transported to a secret Scottish castle for a night of music, food, and Sailor Jerry tipples. If you want to be in with a chance of winning, you best start uploading pictures of flash designs to social media using #SJFollowTheFlash and tag Sailor Jerry.
City Takeover events will see Sailor Jerry do a mini-tour of Scotland’s best music venues. Special guest headliners include Black Honey, The Blinders and She Drew The Gun. The brand has also partnered up with local food joints, independent barbers and tattoo shops to give out complimentary trims, 500 FREE pizzas per city featuring a Sailor Jerry BBQ sauce recipe, discounted flash tattoos and spiced rum cocktails. Of course.
Where to find your Sailor
TRIMS N TUNES: Epic tunes, sharp hair cuts, and banter included. First come, first served.
Dundee – Saturday 16th March at Hard Grind, 18b Exchange St, DD1 3DL
Glasgow – Saturday 16th March at Safe Hands, 5 Miller St, G1 1EA
Edinburgh – Saturday 23rd March at Sink & Anchor, 13 West Port, EH1 2JA
SJ PRESENTS: Three cities, three nights, three great headliners. Iconic music venues, special guests and awesome local support acts.
Glasgow – Black Honey, Tuesday 19th March, 8pm at Stereo, 22-28 Renfield Ln, G2 6PH. Get tickets here.
Edinburgh – The Blinders, Wednesday 20th March, 8pm at La Belle Angele, 11 Hastie’s Close, EH1 1HJ. Get tickets here.
Dundee – She Drew The Gun, Thursday 21st March, 8pm at Church, 15 Ward Rd, DD1 1ND. Get tickets here.
All tickets are £5 + booking free and price includes a Sailor Jerry cocktail, 18+ only.
FLASH DAY: Classic Norman Collins Sailor Jerry inspired ink from completely free to £30. First come, first served.
Dundee – Saturday 23rd March at Carpe Diem, 15 Arbroath Rd, DD4 6EW
Glasgow – Saturday 23rd March at Land Ahoy, 118 Sauchiehall, G2 3DH
Edinburgh – Sunday 24th March at Studio XIII, Jeffrey St, EH1 1DR
Remember to #SJFollowTheFlash to be in with a chance to infiltrate a Scottish castle, with Sailor Jerry. We’ll be attending the events in Dundee as himself badly needs a haircut. See you there! POP YO JERRY. Follow the SJ website for updates.
